HiLife Health & Beauty

HiLife Health and Beauty was launched in May 2008 with “Nude by Nature”, and has continued its rapid development of leading brands such as anti-aging creams such as “Immortal Cream” by MD Visage.

Since its inception, HiLife Health and Beauty has taken position as a major player in each market segment.

HiLife Health and Beauty products are stocked in major retailers in Australia including Target, Big W and Woolworths, and leading pharmacy chains including Priceline stores Australia wide. We also have a highly developed distribution and sales system to service our 3,000+ independent pharmacies throughout Australia.

Following our success in Australia, we have launched our brands in New Zealand and continue to explore expansion opportunities globally.

Building Brands

Peter has developed, created, marketed and sold over a dozen health and beauty brands, single-handedly catapulting them to #1 in their categories.

Marketing Guru

From an early age, Peter became obsessed with marketing, leading him to embark on a self-taught journey to learn everything he could about the burgeoning industry.

Health & Beauty

Peter is passionate about the health and beauty industry. He has dedicated his life to revolutionising industry and is serious about improving the lives of the people who buy his exciting lifestyle products.

Philanthropist

Peter Nicholas has signed on as the primary sponsor for world renowned neurosurgeon Charlie Teo’s “Sydney Skinny”, the annual charity swim raising money for brain cancer research.